I had heard about this book, “The Tipping Point”, for a while and decided to give it a read. At first, I thought it was going to be something like “Built to Last” or “First, Break All the Rules”: a book with a single message that could have been written as two sentences, but is fluffed up with examples and discussions. Not the case here.
A tipping point, according to the author, is a sudden change in the state of a mass of humans according to which something that was not popular just before the tipping point is popular after.
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