Three independent events came together last night to give me one of those rare flashes of insight. There is a radically better way of doing business, and everyone is missing out. Best, still, this radically new way of doing business is completely free, both as in beer and in speech.
So, this is what happened. Yesterday, I was perusing Amazon product pages for solar charges. I stumbled upon one (and I will not mention which one) that had the worst product description I have ever read in years of amazoning. It was strangely ungrammatical, using words entirely out of place, presenting the product in a flowery language that was so far off the mark, it made me smile, then laugh out loud.
Better still were the product reviews. They talked about how the manual/instructions were so horrible, you couldn’t really understand how to use the product at all. Given that it’s not a ICBM launcher but a solar charger, the charge itself was somewhat outlandish (and punny, but that’s my fault).
Secondly, I went over the stats for this site, trying to weed out more forum hackers (it’s been quiet ever since I forced Admin approval of registrations). I noticed that the old review I had up of the waterproof watch phone had received a number of hits. That got me thinking about the review itself.